"Ladies Boulevard” A Luxury destination for Women Kicks off in the Second Season of the "Magical Festival Village" in Katara
Ezdan World Company, a Subsidiary of Ezdan Holding Group, has announced the inauguration of a new section devoted for ladies and fashion shows, dubbed "Ladies Boulevard', in the "Magical Festival Village" project, held in the Cultural Village- Katara.
Spread over an area of 1000 square meters, Ladies Boulevards is an entertainment venue devoted for women, as it includes 21 commercial outlets, showcasing the most luxurious brands that focus on Arab woman preference, and offering high-end elegance and beauty products of top fashion and jewelry designers from the Gulf & Arab countries and India.
Ezdan World Company intends to run fashion shows of renowned Arab female designers during the course of the project, which has begun in the twenty-second of December and will continue until April 30, 2017. The company executing the project took into account the provision of all facilities that ensure the well-organizing of ladies fashion shows, and has allocated sufficient spaces to accommodate all female visitors.
Commenting on this, Mr. Abdul Aziz Al Mohannadi, General Manager of Ezdan World company, said: "The second season will be full of surprises and events that interest every Arab woman, to whom we have paid a special attention in this project, as ladies represent the most important category of visitors in terms of turnout and positive interaction to the village's facilities and recreational activities.” He continued: “They’re a key element of our present and future marketing plans that we develop to enrich the village, in all its seasons, with diverse products and events devoted for women, fashion shows as an example. Furthermore, we aim to increase the turnout of Arab & global design houses to showcase their latest fashion brands and labels to the public and provide the best they have in Qatar".
Mahannadi added "Since the first day we thought to run this project, we have put lots of ideas that will inevitably gain women admiration and serve as a catalyst for them to visit the most important recreational and shopping project in Qatar. In order to achieve a decent and luxury level in this project, we have contracted with international and Arab parties to offer their latest products and creations in Qatar. For this, we were keen to provide lots of facilities in respect to outlets’ rent agreements. “We will intensify our efforts in order to promote this section, which was specially prepared for women and girls at all ages, with a wide variety of products that satisfy their different tastes" he concluded.
The Ladies Boulevard, which means "women’s devoted walkway", includes in all its corners and spaces a lineup of retail outlets that showcase a wide range of high-end fashion products ranging from Arab Abaya to the finest clothes designs in the Gulf region. The project management is committed to provide a wide selection of the world’s most luxury brands of shoes, bags, perfumes and cosmetics, in addition to providing all housewares that might interest any Arab woman, such as spare antiques, paintings, decorations, placemats and others.
It is worth mentioning that the second season of the "Magical Festival Village" will be held with the support of the General Authority for Tourism and in conjunction with the upcoming tourism and shopping festival, which aims to make the most of the mild temperatures in Qatar and the growing tourist traffic in the country during this period, thanks to the facilities provided by the State of Qatar to support this vital sector.
This project is considered the most important leisure project in the State, as it serves on an area of 50 thousand square meters within the Cultural Village- Katara, involving more than 200 games and recreational activities, and is expected to occupy a leading position in the tourist destinations list in the region.
Ezdan World had earlier announced that its management looks forward to double the footfall volume during this season, due to the substantial occupancy rates in retail outlets that exceeded 75%. Moreover, this season will bring on rich and diverse programs & festivals that will be held throughout the weekdays, attracting all visitors’ categories, families & children in particular.
These shows and performances are anticipated to be held at the Onsite Theater, which accommodates more than 1,200 spectators. The venue will provide exciting & diverse universal performances, some are free of charge, in addition to circus World exhibits by top international artists and performers.
Ezdan World Company confirmed that all possible facilities are provided to parties interested in showcasing their products during this season. For direct contracting, interested parties can either contact (30226029-77751616-44332891-44334491), or via the following email: (firstname.lastname@example.org) which has been specifically allocated to communicate and respond to all inquiries. Moreover, Ezdan World Company provides unique discounts to contracted participants in a move to ease contractual procedures for them.
The "Magical Festival Village" comprises up to 400 retail outlets, including 357 commercial shops, 19 cafes and 20 restaurants with about 500 seats and chairs for the public. The project was designed according to the luxury architectural model that is inspired by the European countryside model, with a decorated background and multiple images of balloons on top, books and colorful umbrellas. The village’s games are unique as they showcase advanced technologies, which ensures the public absorption in the games with all their senses.
Ezdan Holding Group has announced, last November 2016, the acquisition of the majority stake of up to 70% of "Magical Festival Village" project, and that its subsidiary "Ezdan World" will manage this project. The project is classified as a seasonal project that has seen a significant momentum since its inception, with a large turnout of visitors exceeded 19,000 visitors during holidays alone. This season is kicked off with a variety of events and performances, as well as unique, complete and larger gaming venues and platforms.